Just last year, Instagram announced the new business model: the inclusion of mobile advertising. So what key moves have they made to reach 200,000 advertisers?

• They opened up advertising to 200 markets
• They established partnerships with dozens of marketing-vendors
• They introduced both carousel ads and longer-form video ads
• They broadened the call-to-action options (think app-install ads, “Shop Now“ and “Learn More” buttons)

The formats have attracted big names and small advertisers alike. Of course, Facebook encourages marketers to run paid promos on both Facebook and Instagram. This also boosts both engagement and ad recall.

Instagram continues to monitor ads very closely, to ensure quality. Companies are challenged to create compelling content that suits the platform. After all, users are very discerning about what they want to see, and will provide feedback as to whether an ad is relevant or not. This is money well spent for advertisers; relevant ads always perform better.

Source: Adweek