On falling in love, Wikipedia says: “In romantic relationships, falling in love is the concept of moving from a feeling of neutrality towards a person to one of love.”
What is the catalyst for moving from a feeling? What takes someone from meh to OMG? (And how does that apply to real estate? Getting there…)
Proximity, smell, season, stage of life; the list goes on and on. Let’s not get overly hypothetical here (for that see Carl Jung’s thoughts on developing love). My hypothesis isn’t overly complicated: I think falling in love comes down to two really compelling factors.
Love Factor One: Attraction
Not to sound like a superficial asshole, but methinks physical attractiveness plays a massive role. Maybe, just maybe, through millions of years of evolution, we developed these sensitive things called eyeballs and became bipedal for reasons of love and procreation. We developed eyes to see things to love, and we started to move upright in order to find things farther afield to love.
In real estate, especially for pre-sales initiatives, making your project gorgeous and distinctive is part of the survival of the fittest. If you show prospects how stunning your vision is, how well it meets their views of the ideal, how attractive this home will be, and how fulfilling your project will be in their lives, they will be more likely to fall in love.
For the Arrivé development in Seattle, we created these stunningly realistic renderings that show life, personality, brand, and vision. And we think our market will fall in love.
Love Factor Two: Language
As our ancestors stood up and saw farther and better, procreated more, and grew bigger brains, we developed language. Since the dawn of man we’ve huddled in groups, around fires, and on tailgates telling each other stories. Our stories become part of our personal brands – a beacon of attractiveness to potential partners. Through our stories, they can ascertain whether we are funny, ambitious, successful, progressive, or boring.
For the Ella development in Kelowna, we tell the story of freedom, choice, change, excitement, and a better way to live. We think it’s a catalyst for moving from meh to OMG.
We love helping people fall in love. And we’d love to help your market fall in love with your project.