Holy ****! Instagram Already Has 200,000 Advertisers

Just last year, Instagram announced the new business model: the inclusion of mobile advertising. So what key moves have they made to reach 200,000 advertisers?

The formats have attracted big names and small advertisers alike. Of course, Facebook encourages marketers to run paid promos on both Facebook and Instagram. This also boosts both engagement and ad recall.

Instagram continues to monitor ads very closely, to ensure quality. Companies are challenged to create compelling content that suits the platform. After all, users are very discerning about what they want to see, and will provide feedback as to whether an ad is relevant or not. This is money well spent for advertisers; relevant ads always perform better.

Source: Adweek

Draft the Perfect OOO Email Reply for Your Vacation

Westin Hotels think you should go on vacation more often. They have capitalized on the trend of online content generators (remember the Hipster Business Name generator and the Badass Advertising Job Titles generator?) to engage the target market in a meaningful way and get the message across: go on vacation once in awhile (and stay at the Westin). They did this by creating an “out of office” email reply generator that anyone can customize to their trip, while getting a good laugh. (more…)

Solar Panelling Made… Easy?

Thanks to Google’s Project Sunroof, homeowners and builders will have little guessing to do when it comes to installing solar energy panels for a home. Builders were always running into questions such as how many panels should be installed, who installs them, what the energy cost savings would actually amount to, and of course, “does my house get enough sunlight?” (more…)