One Lexington
Macdonald Development Corporation
Phoenix, AZ
Originally a 17-storey office tower suffering from a failed conversion to condos, One Lexington had prime development potential – and Macdonald Development Corporation saw it. The building was redesigned for the Midtown market, reflecting the developer’s exceptional pedigree. In the face of a poor real estate market, Verv’s focused branding and marketing campaign catapulted One Lexington to a record-breaking sellout.
- Brand Strategy
- Naming
- Identity
- Custom Web Design
- Digital Strategy/Advertising
- Custom Photography/Film
- Print/OOH/Environmental Design
- Production/Execution
