One Lexington

Macdonald Development Corporation

Phoenix, AZ

Originally a 17-storey office tower suffering from a failed conversion to condos, One Lexington had prime development potential – and Macdonald Development Corporation saw it. The building was redesigned for the Midtown market, reflecting the developer’s exceptional pedigree. In the face of a poor real estate market, Verv’s focused branding and marketing campaign catapulted One Lexington to a record-breaking sellout.

  • Brand Strategy
  • Naming
  • Identity
  • Custom Web Design
  • Digital Strategy/Advertising
  • Custom Photography/Film
  • Print/OOH/Environmental Design
  • Production/Execution